The Functional Planning Of The Layout Of Beauty Retail Stores Is Crucial, As It Directly Affects The Shopping Experience Of Customers, The Display Effect Of Products, And The Operational Efficiency Of The Store. The Following Are Several Key Functional Area Division And Planning Points:
1.Entrance Area And Showcase:
The Design Of The Entrance Should Attract The Attention Of Customers, And Can Attract Them Into The Store Through Creative Decoration, Distinctive Lighting, Or Seasonal Themed Arrangements.
Window Displays Should Select The Most Attractive Or New Products, Combined With Artistic Decorations, To Convey Brand Image And Seasonal Promotional Information.
2.Welcome Reception Area:
Located Not Far From The Entrance, Providing Customer Consultation Services, Distributing Brand Brochures Or Membership Cards, And Establishing The First Contact Point Between Customers And The Brand.
3.Open Display Area:
Adopting Open Shelves Or Island Style Booths For Customers To Browse Freely, Usually Placing Best-Selling Or New Products To Promote Customer Touch And Trial.
Ensure That The Passageway Is Spacious And Convenient For Customer Flow, While Setting Sufficient Spacing To Avoid Overcrowding.
4.Trial Makeup Experience Area:
Provide Professional Makeup Mirrors And Trial Makeup Services, Equipped With Sufficient Light Sources To Simulate Natural Light, Allowing Customers To Experience The Product In The Best Light Conditions.
Equipped With Hand Sinks And Disinfection Facilities To Ensure Hygiene And Safety, While Considering Privacy Protection.
5.Brand Counters/Zones:
For Multi Brand Stores, Set Up Counters Or Zones According To The Brand To Maintain The Independence And Consistency Of Each Brand'S Image.
Brand Story Walls Or Interactive Screens Can Be Set Up Within The Designated Area To Deepen Customer Understanding And Identification With The Brand.
6.Cashier And Information Desk:
The Location Should Be Easy For Customers To Find, While Not Hindering Customer Flow. It Can Be Combined With Gift Packaging, Return And Exchange Services, And Other Functions.
Member Registration, Point Redemption And Other Functions Can Be Set Up To Promote Customer Loyalty.
7.Inventory And Warehousing Area:
Design A Reasonable Backend Storage Space To Facilitate Product Replenishment And Inventory Management, While Ensuring Safety And Cleanliness.
8.Rest Area:
Provide Comfortable Rest Seats And Reading Materials, Create A Relaxed Environment, And Increase Customer Stay Time.
9.Digital Interactive Experience:
Introducing Digital Technologies Such As Ar Makeup Mirrors And Touch Screen Information Stations To Enhance Customer Engagement And Entertainment.
10.Lighting Design:
Comprehensively Utilizing Basic Lighting, Key Lighting, And Decorative Lighting, Highlighting Product Features, And Creating A Warm Yet Not Dazzling Shopping Atmosphere.
The Layout Also Needs To Consider The Direction Of Pedestrian Flow, Unobstructed Emergency Exits, And Compliance With Local Fire And Safety Regulations. In Addition, Flexibility Should Also Be Taken Into Consideration During Design To Adjust The Layout According To Different Seasons Or Promotional Activities.
